Pay progression · Performance ratings

Performance ratings are numbers. That doesn't make them neutral.

Many pay systems move people through the band by rating. The rating looks objective because it is a number. The research shows how much of that number comes from the person giving it, and where gender enters.

What the evidence says about appraisal

  1. 01

    Feedback can backfire.

    On average feedback improves performance, but in more than a third of studies it made performance worse, mostly when people felt it threatened their self-worth (Kluger and DeNisi).

  2. 02

    Fairness drives the effect.

    How fair employees find the process strongly shapes whether appraisal improves future performance (CIPD and CEBMa).

  3. 03

    Raters agree only moderately.

    Two managers rating the same person often disagree, and agreement drops for complex jobs and for soft dimensions such as leadership (CIPD and CEBMa).

  4. 04

    The rater shows up in the rating.

    Ratings shift with the manager's power, the manager's own last appraisal, whether the manager hired the person, and whether the manager believes people can change (CIPD and CEBMa).

  5. 05

    Extra-role behaviour inflates ratings.

    Helping, volunteering and visible initiative raise overall ratings beyond the actual job tasks (CIPD and CEBMa).

  6. 06

    Stakes change judgement.

    When ratings decide pay or promotion, managers focus on negatives and apply thresholds; in developmental reviews they weigh the whole picture (CIPD and CEBMa).

Annual appraisal is often run as a ritual. The evidence asks a simpler question first: which problem is it supposed to solve? (after Briner)

Where gender enters

The bias rarely sits in the form. It sits in what managers notice, how they value it, and which number counts.

Fortune 500 tech company · written reviews and ratings

Same behaviour, different value

“Taking charge” went with the highest ratings for men, not for women. Women were more often criticised as too aggressive, men as not assertive enough.

What it means for your design: Anchor levels in behaviour and check whether the same behaviour earns the same score.

Correll, Weisshaar, Wynn and Wehner, 2020

Wall Street law firm · 234 junior lawyers

Kind words, lower numbers

Written comments favoured women or showed no difference; the numerical ratings that decided promotion favoured men.

What it means for your design: Compare narratives with scores; the number is what counts.

Biernat, Tocci and Williams, 2012

Large retail chain · almost 30,000 management-track employees

High performance, low “potential”

Women got higher performance ratings but lower potential ratings, which explain 30–50% of the promotion gap. Women then outperformed men with the same potential score.

What it means for your design: Audit potential ratings by gender, or stop using them for promotion.

Benson, Li and Shue, 2022

Systematic review of 54 studies

Part-time read as low commitment

Part-time hours and family-friendly arrangements get read as less commitment, and ratings follow.

What it means for your design: Rate on time worked; never use availability as a proxy.

Zonno, 2025

Randomised study

Fathers too

Men whose care duties caused absences got lower ratings and lower reward recommendations; women's ratings were not affected. The penalty is on care, not only on mothers.

What it means for your design: Treat any care-related absence neutrally, for everyone.

Butler and Skattebo, 2004

  • Art. 6: a rating that moves pay is a criterion for pay progression and must be objective and gender-neutral.
  • Art. 9 and 10: a gap of at least 5% in a worker category leads to a joint pay assessment if the employer has not justified it by objective, gender-neutral criteria and has not remedied it within six months. “Explained by performance” only counts as such a justification if the rating process itself has been shown to be neutral. Otherwise the explanation launders the gap.
  • Art. 18: the employer carries the burden of proof.
  • Case law: the CJEU (Danfoss, C-109/88) treated a criterion like quality of work as neutral in itself. Where it systematically works against women, that points to how it is applied.

CJEU, C-109/88 Danfoss · EUR-Lex

A merit matrix on biased ratings doesn't create fairness. It documents unfairness with great precision.

Ten design rules

  1. 01

    Know the purpose.

    Decide whether the process serves development, pay or promotion, and keep them apart in time and process.

  2. 02

    Rate behaviour, not traits.

    Anchor each level with observable behaviour; drop words like “presence”, “drive” or “too aggressive”.

  3. 03

    Handle “potential” with extreme care.

    Define it, tie it to evidence and audit it by gender, or don't use it for promotion at all.

  4. 04

    Train raters on a shared standard.

    Frame-of-reference training improves accuracy most.

  5. 05

    Calibrate.

    Panels compare ratings across teams with an explicit bias checklist.

  6. 06

    Read words against numbers.

    A second reader checks that written comments and scores tell the same story.

  7. 07

    Neutralise time.

    Rate on the time actually worked, pro-rate objectives for part-time and leave, and never use availability as a proxy for commitment.

  8. 08

    Keep it simple.

    Few, clear objectives and minimal paperwork beat complex forms.

  9. 09

    Audit every year.

    Run the rating audit below before ratings go into pay.

  10. 10

    Ask if pay needs a rating at all.

    Step models, time paths with written rules, or anchored fit scores may serve better.

The annual rating audit

Six checks to run before any rating touches pay – starting inside one job. Example results for one fictional organisation.

CheckWhat to compareExample resultStatus
Same job, different spreadDistribution of ratings by gender within one jobCustomer advisor: top-two share 22% women vs 41% men✕ The rating is a finding, not an explanation
Rating distributionShare in the top two ratings, women vs men28% vs 36%✕ Investigate
Part-time and leaveTop-two share, part-time vs full-time; returners vs others19% vs 35%✕ Investigate
Potential vs performancePotential rating at the same performance rating, by genderWomen 0.4 points lower~ Review definitions
Rating to payAverage increase at the same rating, by gender2.4% vs 2.9% at rating 3✕ Fix before payout
Rating to promotionPromotion rate at the same rating, by gender11% vs 12%✓ Within range

Start inside one job. If the same work gets a different spread of scores, the rating is a finding, not an explanation – it cannot be used to explain the gap until the difference has a reason.

Check your process

Ten questions. Answer yes, partly or no.

0 of 10 answered

01Development reviews and pay decisions are separated in time and process.

02Every rating level is described with observable behaviour.

03“Potential” is defined, evidenced and audited, or not used for promotion.

04All raters have had shared-standard (frame-of-reference) training.

05A calibration panel reviews ratings across teams with a bias checklist.

06Someone checks that written comments and scores match.

07Part-time work and leave are handled by pro-rated objectives, not by lower expectations.

08Ratings, potential and increases are analysed by gender, part-time status and leave every year.

09Employees can see the criteria and challenge a rating.

10You have checked whether your pay model needs a rating at all.

Nothing you answer is stored.